Nick Greenwood
Nick Greenwood – Design and art direction
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Protect Your World

Illustration, design

Pitch-winning work for Novartis Animal Health. This brief invited creating concepts for an online campaign to support Novartis' portfolio of cat and dog products. The approach needed to promote being proactive rather than reactive in the treatment of pets.

The idea was to create a gang of enemies out of the various ticks, fleas and worms and to promote the products as a way of arming yourself for protection against them.

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